Here’s an article about Mike Elgan, a blogger at Computerworld, trying to get an iPhone and getting denied.

Here’s the article:

AT&T won’t sell me an iPhone at any price

There are some interesting lessons here:

1) Huge corporations make mistakes

2) A customer who wants to buy continues the buying process online

3) Mr. Elgan quickly discovered that he was in the right

4) No one from AT&T proactively contacted him

I’m not going to side with either party. It sounds like things are getting worked out.

My point - If you are a small business, are you monitoring the online activity of your products? Would you have been able to identify this situation and rectify it?

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